Web design pricing in the Dominican Republic is a fog. One person quotes RD$15,000 and has it done by Friday. Another quotes several thousand dollars and talks about discovery phases. Both are selling "a website," and from the outside there's no way to tell what separates them — which means the decision usually comes down to price, which is exactly the wrong basis for it. So here's our attempt at the opposite of a fog: a full breakdown of what our $950 business website actually includes, where the money goes, what costs extra, and what we'd tell you to skip.

What $950 covers

Our standard business website is $950. That's a complete, launched, working site for a Dominican business — not a starting point that grows once we're underway. Specifically, it includes:

• A custom design for your business, not a purchased template with your logo dropped in. Your colors, your photography, your structure, built around what you actually sell.

• Up to around 5–8 pages — typically home, services (or a page per service), about, contact, and whatever your business specifically needs.

• Genuine bilingual construction in Spanish and English: separate, real, indexed pages per language rather than a translate widget, built the way proper bilingual SEO requires.

• A modern, fast build. Not a page builder stacked with plugins — a current framework that produces a site which loads quickly on a phone over mobile data, because speed determines both rankings and conversions.

• Mobile-first, tested on real devices, since that's where nearly all your Dominican traffic is.

• SEO foundations: proper page structure, meta titles and descriptions, sitemap, structured data, and correct bilingual signals.

• Image optimization so your photography looks excellent and still loads fast.

• WhatsApp, Google Maps, and Instagram integration — the local stack that Dominican businesses actually run on.

• Contact forms that are tested and confirmed to deliver.

• Analytics installed, with conversion tracking so you can see enquiries, not just visits.

• SSL, domain and hosting configuration, registered in your name with credentials handed to you.

• The first year of maintenance included — updates, backups, security, small content changes.

Where the money actually goes

Because "custom design" is vague, here's the honest shape of the work behind that number.

Roughly a fifth goes to planning and structure — working out what pages exist, what each must accomplish, and how a visitor moves toward contacting you. This is the part clients most want to skip and the part that most determines whether the site produces business.

Roughly a third goes to design — the visual direction and its application across every page and both screen sizes.

Roughly a third goes to the build — constructing it properly, wiring the integrations, and setting up both language versions correctly.

The remainder goes to testing, optimization and launch — the unglamorous work of checking every page on real devices, confirming forms deliver, optimizing images, verifying the SEO structure, and configuring hosting and SSL. It's the phase cheap builds skip entirely, and it's why cheap builds underperform quietly for years.

And then there's the year of maintenance, which isn't free to provide — it's included because a site nobody maintains stops working, and we'd rather not build those.

What costs more, and why

Our other prices exist because some things genuinely require substantially more work:

• Landing page — $400. One focused page for a campaign or a single service. Less structure, less build, lower price.

• E-commerce — from $900 on top. A store is a different animal: product management, cart, checkout, payment integration, order handling, and shipping logic.

• Headless CMS — $700. So you can edit content yourself without touching code.

• Multilingual beyond two languages — $800. French, German, or others for markets where that matters.

• Web application — from $1,250. Custom functionality, user accounts, dashboards, booking systems.

• Website migration — $600. Moving an existing site while preserving the rankings it has earned — which is careful work, not a copy-paste.

• API integrations — from $500. Connecting to booking platforms, payment providers, or other systems.

• Maintenance after year one — $95/month.

The costs that aren't ours

Two recurring costs belong to you regardless of who builds your site, and any developer who hides them is doing you a disservice:

A domain runs roughly $10–20 a year for a `.com`. It should be registered in your name, on an account you control — the ownership rule that protects you if you ever change developers.

Hosting varies by what the site needs. For most business sites built the way we build them, hosting is inexpensive and often folded into the maintenance arrangement.

Beyond that, you may want professional photography — worth budgeting for separately, since good images do enormous work — and paid advertising if you want traffic faster than SEO delivers it.

What we'd tell you to skip

An agency listing only what to buy isn't being straight with you. Things we routinely advise against:

An app, almost always. Unless customers will use it weekly with accounts, a website does the job for a fraction of the cost.

Extra pages you won't fill. Eight thin pages perform worse than four substantial ones. Build what you have content for.

A blog you won't maintain. Content marketing works, but only if someone writes. An abandoned blog with three 2024 posts signals neglect.

Features "for later." Booking systems, member areas, and integrations you might want someday cost money now and sit unused. Add them when the need is real.

A redesign, sometimes. If your existing site is sound and the real problem is content or visibility, we'll tell you that instead of quoting a rebuild.

Why cheaper quotes are cheaper

You will find lower prices, and it's worth understanding what's being removed rather than assuming someone is simply more efficient. At the low end, the site is usually a purchased theme with your content dropped in; there's no strategy phase; it's Spanish-only or uses an auto-translate widget; images go up unoptimized so the site is slow on mobile; there's no SEO structure beyond whatever the theme provides; testing is minimal; the domain and hosting often end up in the developer's account; and there's no relationship afterward — support ends at handover.

None of that makes cheap work fraudulent. It makes it a different product at a different price, and for some situations it's genuinely the right choice. But the honest comparison isn't $950 against RD$15,000 — it's what each produces over three years, including the rebuild one of them will need, and the customers the slower, unfindable, half-bilingual site never reached. We've laid that math out in full in free vs. cheap vs. professional.

What we need from you (and why it affects nothing about the price)

One thing worth being clear about, because it surprises people: the price doesn't change based on how organized you are — but the timeline does, dramatically. What we need is your content: text describing your services, real photographs of your business, prices if you're publishing them, and the practical details customers ask about. If you have those ready, a business site typically runs three to five weeks. If content arrives in fragments over two months, the project takes two months, and every week of that is a week the site isn't earning.

We can write the content if you'd rather — that's a conversation, not a hidden fee — and for many clients it's the better arrangement, since writing about your own business is harder than it sounds. But the honest advice is to start gathering photographs and writing service descriptions the day you decide to build, not the day someone asks. It's the single biggest factor in how long the project takes, and it costs nothing but a head start.

Why we publish this at all

Most agencies quote privately and treat pricing as a negotiation. We publish because the alternative — a market where nobody can compare anything — is bad for Dominican business owners and, frankly, bad for us. When a client understands what they're buying, they choose well, they're satisfied, and they don't spend the project wondering whether they overpaid. And if this breakdown convinces you that a $400 landing page is all you need, or that you should stay with what you have, that's a good outcome too.

See the full picture

Everything above is on our pricing page, and if your project doesn't fit neatly into it, that's normal — most don't, exactly. Contact us for a free consultation and we'll tell you what your business actually needs, what it would cost, and what you can skip.