Development
CMS
Optimization

Multilingual & International Websites

Spanish and English ship with every site we build — language switching, hreflang and per-language SEO included as standard. Need a third language, or more? That is what this is for.

3-4 Weeks
5.0 rating

What is Multilingual & International Websites?

Spanish and English ship with every site we build. That isn't an upsell — it's the baseline for working in a market where tourists search in English and Dominican customers expect Spanish, and a single-language site turns away half your market every day.

This page is about what sits underneath that, and what changes when two languages aren't enough.

Every build uses Next.js with proper locale routing, Sanity CMS so every language is edited side by side in one dashboard, and correctly configured hreflang so Google serves the right version in the right country. Adding a third language later — French, German, Portuguese — is a configuration and translation job, not a rebuild, because the architecture assumed it from the start.

If you're selling into more than two markets, or you need right-to-left support for Arabic or Hebrew, that's real additional work and we'll quote it against whichever service you're building.

The Transformation

Before:

  • Website only in Spanish — international tourists can't understand it
  • Losing international bookings to competitors with English sites
  • Google doesn't know which language version to rank where
  • Managing translations manually across separate files or plugins
  • No per-language SEO — missing English keyword rankings entirely

After:

  • Bilingual site — Spanish locals and English tourists both served
  • International bookings and inquiries from English-speaking visitors
  • hreflang tags — Google ranks /en/ and /es/ versions separately
  • All languages managed from one Sanity CMS dashboard
  • Double the organic search reach — English AND Spanish keywords

Why Build Your Multilingual Site With DR Web Studio?

We've built bilingual Spanish-English platforms for Dominican Republic clients using Next.js, react-i18next, and hreflang — including Sertuin Events, which saw 150% sales growth after launching with full multilingual support.

Reach More Audiences

Serve Dominican Spanish-speaking locals AND English-speaking international tourists, investors, and expats — from the same site, with the same quality experience in both languages.

International SEO — Rank in Both Languages

Proper hreflang tags, per-language meta titles, descriptions, and structured data — so Google ranks your Spanish pages in .do searches and your English pages in international searches.

Seamless Language Switching

Built with react-i18next — visitors switch languages instantly with no page reload, no broken layouts, and no missing content.

One CMS Dashboard for All Languages

Manage Spanish and English content side by side in Sanity CMS — no separate admin panels, no duplicate sites, no complex file management.

Locale-Aware Routing

Clean /en/ and /es/ URL paths give each language version its own indexable URL — essential for Google to treat each language as a separate SEO entity.

Scalable — Add Languages Later

The i18n architecture we build is designed to grow — adding French, German, or any additional language later is a configuration and translation task, not a rebuild.

What every site already includes

These aren't extras you're buying on this page. They ship with every site we build, in Spanish and English, from day one — internationalisation done correctly up front rather than retrofitted later.

Standard Features

Language Switcher

Instant language toggle built into the navigation — visitors switch between Spanish and English (or any language) without page reload or broken layouts.

Per-Language SEO

Unique meta titles, descriptions, OG tags, and structured data for each language version — so Google can rank your /en/ and /es/ pages independently for their respective keyword markets.

hreflang Tag Implementation

Correctly configured hreflang tags on every page tell Google which language version to serve in which country — preventing duplicate content penalties and ensuring the right audience finds the right page.

Locale-Based URL Routing

Clean /en/ and /es/ URL structure for every page — each language version has its own canonical URL, indexable separately by Google.

Translatable CMS Content

All content managed through Sanity CMS with bilingual field support — update Spanish and English content side by side from one dashboard, no separate CMS or admin needed.

Automatic Language Detection

The site detects each visitor's browser language preference and loads the appropriate version automatically — reducing friction for first-time international visitors.

Optional Add-ons

RTL Language Support

Full right-to-left layout support for Arabic, Hebrew, or other RTL scripts — including mirrored UI, RTL-aware typography, and locale-specific styling.

+$250

Third Language

Spanish and English ship with every site. A third language — French, German, Portuguese or another — adds CMS fields, routing and hreflang for that locale, and is quoted against whichever service you are building.

Quoted per project

How It Works

Our proven process ensures your project is delivered on time, on budget, and exceeds expectations.

1

Language & Market Planning

We define which languages to support, map your target markets (e.g. Dominican Republic in Spanish, North American and European tourists in English), and plan the URL structure and CMS schema before any build work begins.

Duration: 1 day
2

CMS Multilingual Schema Setup

We configure Sanity CMS with bilingual field support for every content type — pages, blog posts, services, navigation, CTAs, and metadata — so all translations are managed from a single, organized dashboard.

Duration: 1–2 days
3

i18n Integration & Routing

We implement react-i18next in the Next.js front-end, configure locale-based routing (/en/, /es/), build the language switcher, and set up automatic browser language detection — all working seamlessly before content is added.

Duration: 2–3 days
4

Translation & Content Entry

All content is entered into both language fields in Sanity CMS — either using your provided translations or our bilingual copywriting service. Every page is reviewed in both languages before moving to SEO setup.

Duration: 2-3 days
5

International SEO & Launch

We configure hreflang tags, per-language meta titles and descriptions, canonical URLs, and submit both language sitemaps to Google Search Console — then launch with full verification that each language version is indexing correctly.

Duration: 1-2 days

Frequently Asked Questions

Got questions? We've got answers.

Yes. We configure Sanity CMS with bilingual field support so every content type — pages, blog posts, navigation, CTAs, and metadata — has Spanish and English fields side by side in the same dashboard. Your team updates both languages from one login, with no separate admin panels, no duplicate sites, and no complex file management.

Yes — if the international SEO is configured correctly, which is exactly what we do. We implement hreflang tags on every page, give each language version its own canonical URL (/en/ and /es/), write unique meta titles and descriptions per language, and submit separate sitemaps for each locale to Google Search Console. The result: your Spanish pages rank in Dominican Republic searches, and your English pages rank for international tourists searching in English.

RTL (right-to-left) support for Arabic, Hebrew, or other RTL scripts is available as a $250 add-on. It requires additional layout work — mirrored UI direction, RTL-aware typography, and locale-specific CSS — beyond the standard bilingual setup. If you serve Arabic-speaking markets (particularly relevant for tourism businesses in Punta Cana that receive Middle Eastern visitors), this add-on is worth serious consideration.

Yes — the i18n architecture we build is designed to scale. Adding a third language (French, German, Portuguese, etc.) later is primarily a configuration and translation task, not a rebuild. The CMS schema, routing logic, and hreflang structure are all set up to accommodate additional locales. A third language add-on is available from $100.

A multilingual site serves different languages — Spanish and English, for example. A multi-regional site targets different geographic markets — the Dominican Republic and the United States, for example. Most of our clients need both: a bilingual Spanish-English site with hreflang configured to serve Dominican users in Spanish and international users in English. We handle both the language and the regional targeting in a single implementation.