When you're starting a business, it's tempting to go with the cheapest website option available — maybe a $200 freelancer, a DIY website builder, or a pre-made template. At first glance, the cost savings seem smart. But here’s the truth: a cheap website can cost your business a lot more in the long run.
A website isn’t just an online business card — it’s your 24/7 salesperson. Don’t think of it as an expense. Think of it as an investment. Because done right, a great website pays for itself — over and over again.