3. Write Clear and Concise Text

Avoid jargon and keep your messaging simple. Use headlines, short paragraphs, and bullet points to make content easy to scan. Don’t forget a strong call-to-action on each page.

4. Gather Visual Content

Start collecting:

• High-quality images
• Team photos
• Logos and branding elements
• Videos (if applicable)

Visuals make your website more engaging and professional.

5. Optimize for SEO

Use relevant keywords naturally throughout your content. Include meta titles and descriptions for each page to help search engines understand your site.

6. Organize Everything

Store your text and media in clearly labeled folders or documents (e.g., one folder per page). This makes it easier for your developer or CMS editor to upload everything correctly.

Final Thoughts

Preparing your content before development begins not only saves time, it leads to a better-performing website. Focus on clarity, structure, and relevance — and your site will be ready for success.